
Hamptons Style
Entity’s Hamptons Style summer collection will have you ready for an effortlessly stylish weekend getaway.

Entity’s Hamptons Style summer collection will have you ready for an effortlessly stylish weekend getaway.

From brushes and dotting tools to crystals and glitters, these nail art products include something for every design, technique, and skill level. Use them to add a touch of sparkle, stamp an intricate design, or hand paint a masterpiece.

America's Beauty Show was held March 25-27 at McCormick Place in Chicago. Attendees included NAILS Next Top Nail Artist Top 3 finalists who flew in from Australia, Finland, and Netherlands.

Ukrainian-born nail tech Yuliya Normand shares the inspiration behind her success as a Entity Beauty Global Artist Educator.

The system offers a method of strengthening the nail using an acrylic powder and adhesive.

NAILS attended the Nail Tech Event of the Smokies in Gatlinburg, Tenn., for the first time in the show's history.

Colors include Just RSVP, Flaunt Your Fashion, Style M.O., and Pick Me Up.

Lenzi Brock shows how to incorporate mylar to accent a nail design.

Celina Ryden, Sarah Elmaz, and Winnie Huang will compete for the season three title in Chicago at America's Beauty Show, March 12-14 2016.
The NAILS team took a tour of Hand & Nail Harmony.

LED (light-emitting diode) technology is one of the hottest trends in nails right now. In a mad dash to keep up, manufacturers are coming up with new LED lamps designed to cure gels faster and smarter than older-gen UV models. NAILS illuminates the basics of an LED lamp’s anatomy and offers a buyer’s guide to the latest generation of these amped-up lamps.

Originally founded by world champion nail artists Tom Holcomb and Tom Bachik, Entity was formed with the goal of empowering beauty professionals with superior products, education, and tools for success.

See who made the cut for season three of NAILS Next Top Nail Artist.

We rounded up a sampling of the industry’s latest liquid and powder products.

With these complete foot care systems, you can get your clients ready to take on the summer.
Entity’s Lenzi Brock of Vancouver, Wa., shows how to do a bridal manicure with the perfect hint of blue.

It was no easy task reviewing applications, nail art photos, and videos from all over the world, but at long last the team at NAILS has named its 24 semi-finalists for season three of NAILS Next Top Nail Artist sponsored by CND.