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If business is slow, it’s time to crank up your “brave meter,” says Kristi Valenzuela, a success coach with Crystal Focus Coaching.
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SEARCHMENUSEARCHIf business is slow, it’s time to crank up your “brave meter,” says Kristi Valenzuela, a success coach with Crystal Focus Coaching.
"It’s a small price to pay to help set myself apart from the rest of the salons in my area," says Melodie Hand of Nail Designs by Mel in Clayton, N.C. She’s talking about her new client gift packs, a special gesture to welcome new clients to her salon.
Sometimes the things clients say are music to your ears; other times they can make you cringe. We asked nail techs to tell us their favorite, and least favorite, things to hear from clients.
Nail techs play an important role in protecting clients. The three Cs — cuticles, colors, and contours — can be early indicators of larger health problems.
Make your salon the kind of place clients can’t wait to return to. These six little tips can yield big results by lending a personal touch to your business.
Kim goes on the road to see how the Nail Garden earned 100 rave reviews on CitySearch.
Don't be afraid to reach out to a podiatrist for sharing referrals. They may be just as interested as you are in building business. Act professional and you'll be treated professionally.
How about a VIP program or a "client recovery" program?
Despite the mutual benefits, it can be tough to cultivate a referral relationship with a local podiatrist or other medical professional. Podiatrist and nail industry educator Dennis Arnold tells NAILS’ readers how to approach a local practitioner and establish a working relationship that benefits everyone — especially your clients.
They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.
An old fashioned wooden nickel keeps the referrals coming in.
This month's Reader to Reader offers ideas as diverse as how to display products to simply learning to be a good listener.
The holidays are around the corner and there’s no better time than now to start thinking of unique gifts to give to clients. Show your clients your appreciation with a one-of-a-kind present.
If it costs five times more to attract a new client than to keep an old one, doesn’t it make sense to spend something on a customer loyalty program? Learn to say thank you to clients in a way that keeps them coming back.
Readers share tips on marketing by using everything from advertising to using gift certificates.
Readers do such sweet gestures as baking cookies to offering special free services.
More than anything else, a loyal client base forms the foundation of a successful career in the beauty industry.