A Day at the Doctor’s Office
Richard K. Scher, M.D., is known around the world for his research on nail disorders. A peek into Dr. Scher’s research facility shows how he has brought nails to the forefront in the field of dermatology.
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Richard K. Scher, M.D., is known around the world for his research on nail disorders. A peek into Dr. Scher’s research facility shows how he has brought nails to the forefront in the field of dermatology.
Ironically, Nailco Salon Marketplace, today one of the largest nail product distributors in the world, came about by accident.
Orly not only launched the French Manicure, but promoted its development into the fashion statement it remains today.
“Try to make this the best place, not only for the customer, but for our employees, so they won’t want to go somewhere else.”
Maureen Volpe’s clients and employees liked her salon so much they learned her methods and franchised her name---in 55 salons nationwide.
A patent-pending product that could have wide-ranging ramifications for the nail industry has recently been introduced by the Virginia-based Peau Corporation.
What is it that goes into OPI sculptured nail products? Personality…and lots of it. The personalities of the two key individuals who run and manage this acrylic product firm, and the imprint they have left on the three-year-old Southern California company, tell as much about their product as any chemical analysis…and probably more. A company’s policies and style are very much a reflection of the people who run it. Therefore, the question is not necessarily “what is OPI?” but “Who is OPI?”
Company vice president Arthur Cafaro says, "We want to be identified with a certain style. We want to be looked upon as the Tiffany of the nail jewelry business ... Tiffany in terms of innovative styling and design."
One company whose goal is to satisfy this demand, with a sophisticated combination of product, marketing and merchandising support, is the Ligonier, Pennsylvania-based Anything Goes Inc., owned and operated by the husband and wife team of Richard and Pamela Gross.
Fashion and fantasy have always been intertwined, creating that which is exciting, flashy, flamboyant, striking, unusual...attributes that reflect personal statements of who we are or, as in some cases, who we think we are.