Getting Exposure for Your Nail Business
Habib Salo discusses a DM he received from a customer about not being able to build a clientele, and the things you should actually do to turn things around.
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SEARCHMENUSEARCHHabib Salo discusses a DM he received from a customer about not being able to build a clientele, and the things you should actually do to turn things around.
A salon marketing expert outlines four vital questions to consider before jumping into social media advertising, along with tips on where to put your marketing dollars for the best results.
When you show Facebook ads to your website visitors, they’re much more likely to claim your offer or book an appointment than anyone else on Facebook.
Woodbury, N.Y.’s ID Salon invites its staff and clients to take photos of things in and around the salon that they find inspiring and the salon chooses their favorites to make into cards.
Phorest’s Chris Brennan recommends that salons generate online reviews by asking for them from their top clients.
Winnie Huang demonstrates a black and white marble nail art design.
Learn how to use proper removal of gel nails to set yourself apart, build your professional reputation, and gain loyal clients.
Square Appointments now integrates with Instagram and Google, allowing salon owners to promote their business and acquire new customers right from their social media feed or search result.
The most important products you can promote this holiday season are your gift cards.
“Update your salon interior to have a cute place to take pictures — even a small corner will do,” says Stephanie Mitchell, the owner of beauty business specialist Sunnystorm Marketing.
Keeping these important points in mind will take you a long way toward creating an indie polish brand that succeeds.
One way to increase your salon’s visibility and help new clients find you is to pay attention to online directories and review websites.
Salon Rootz created an online chat option that can be used by site visitors to ask questions or book an appointment in real time.
Learn about the life of a session manicurist and get a glimpse of what goes on behind the scenes at a photo shoot.
Beautician List provides a first-of-its-kind online directory and safe community for beauty professionals that unites them with potential clients who are seeking licensed beauty professionals.
Gia Winfield’s Baltimore salon, The Purple Peach Nail Bar, cultivates an edgy vibe, offering clients complimentary wine, hookahs, and a Purple Peach energy drink.
You may be familiar with Facebook and its marketing possibilities, but one thing you may not be doing is using its Groups feature to its full potential.