How Gel Removal Builds Your Business

Learn how to use proper removal of gel nails to set yourself apart, build your professional reputation, and gain loyal clients. 

Start Planning Your Annual Marketing Promotions Now

Have you thought about creating a game plan for the year when it comes to in-salon and social media marketing?

Square Appointments Integrates With Social, Search

Square Appointments now integrates with Instagram and Google, allowing salon owners to promote their business and acquire new customers right from their social media feed or search result.

Get Your Work Seen in NAILS

NAILS will be hosting a complimentary webinar on Monday, December 10, to explain exactly how you can go about being featured in the magazine.

An App Just for Licensed Beauty Pros

BeauticianList is a dedicated platform for licensed professionals to find clientele and for consumers to see where licensed salon professionals are located.

Kick Your Holiday Retail Into High Gear

The most important products you can promote this holiday season are your gift cards.

#NailOn: Talking Social Media With Mary Chhea

The focus of #NailOn with Holly & Mel for September was social media.

Create a Setup for Social Media Pics

“Update your salon interior to have a cute place to take pictures — even a small corner will do,” says Stephanie Mitchell, the owner of beauty business specialist Sunnystorm Marketing.

5 Things to Consider Before Starting Your Own Indie Nail Polish Line

Keeping these important points in mind will take you a long way toward creating an indie polish brand that succeeds.