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The number of men receiving nail services may be on the decline, but fear not: We’ve got seven tweaks to help you ease them back through the salon doors. Here are some clever ways to appeal to those elusive male clients and keep them coming back for more.
This Father’s Day, invite men into your salon with Foot Details and Man-icures they will love. These businesses prove that you can bring guys in on June 15 (and year round).
In this video from the NAILS Troubleshooter series, La Shaun Brown-Glenn, a U.S. business development manager and trainer for Alessandro, shows how to create a matted manicure for male clients with gel-polish.
The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.
The secret ingredient in this pedicure by Lotus Salon in Hawley, Pa? Beer.
Don’t wait for Father’s Day to stock your retail boutique with cool gifts for men. Make male clients more at home by giving them a place to peruse between services, and turn your salon into a hotspot for product trends. (Your female clients will thank you too.)
According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."
BB Cosmetics has a new collection for its Couture for Men Color Polish line called Eye Candy.
Here are some products specifically for men, and some tips on how to get those guys into your salon and keep them there.
Manicures for men are a Questionable Guy Trend in Cosmopolitan’s 101 Things About Men.
Redbook magazine sent some guys out for beauty treatments and got their reports. Bill, 31, tells readers what he thought of a mani-pedi at Red Door Spa.
BB Couture introduces its men’s line of nail polish. The colors are deeper and earthier to accommodate the male preference.
Estelina explains her Men's Manicure line and her Spa Men's Manicure
A demo of a men's pedicure.
In this economy, nail techs have to find creative ways to do direct marketing.
At Extremedys2010 Hand & Foot Spa in West Hollywood, Calif., the French manicure isn’t just for women anymore. The salon offers a popular “Boy French” nail style that gives its male clients a “healthy-looking, groomed nail that doesn’t look like polish or a traditional French manicure,” says owner Naja Rickette.
American Idol runner-up Adam Lambert tells InStyle that manicures are his necessary extravagance.
