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Get Rustic: To commemorate Father’s Day and all of the wonderful men in the nail industry, this month’s salon profile focuses on Wilmington, N.C.-based GDN Nail Bar, a male-friendly salon that stands for “Guys Do Nails,” owned by dad, athlete, handyman, and nail tech Dynh Le.
The brand new Cürbar opened March 31 in the Del Sur Town Center in San Diego. The Town Center promises an oasis of entertainment and shopping for local families, which is why Cürbar is an exceptionally family-friendly salon.
See the nails that rocked the runway and backstage at February's NYFW.
February 1-4 marked the second season of Fashion Week: Men’s. INM lead manicurist Gina Eppolito led her team to make men’s nails all the more fashionable.
The number of men receiving nail services may be on the decline, but fear not: We’ve got seven tweaks to help you ease them back through the salon doors. Here are some clever ways to appeal to those elusive male clients and keep them coming back for more.
This Father’s Day, invite men into your salon with Foot Details and Man-icures they will love. These businesses prove that you can bring guys in on June 15 (and year round).
The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.
The secret ingredient in this pedicure by Lotus Salon in Hawley, Pa? Beer.
Don’t wait for Father’s Day to stock your retail boutique with cool gifts for men. Make male clients more at home by giving them a place to peruse between services, and turn your salon into a hotspot for product trends. (Your female clients will thank you too.)
According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."
