How to Tell Your Clients You’re Raising Your Prices
Try one of these three letters to communicate with your clients that you're charging your worth.
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Try one of these three letters to communicate with your clients that you're charging your worth.





Salon consultant Neil Ducoff has something to say to those nail techs who raise their prices, then let certain clients slide on the increase: Get a new backbone.
In a hypothetical numbers game, Holly gets real about why you should start charging your worth.
The good news and not-so-good news about Maggie’s service pricing.
It’s time to raise your prices. “Just do it,” says industry consultant and trainer Neil Ducoff, CEO and founder of Strategies.
Candice Everest, owner of Panache Nail Studio in Stanwood, Wash., offers these four steps to determine how much to charge for a given service.
Do you ever know which way you’re supposed to go, but keep hoping to find an alternate — and easier — route? Learn how to stay on course from techs who have been down this road before.
Sell one more bottle of polish each day. If you sell one $10 bottle of polish you should make $5 net profit on it, adding up to an extra $1,800 a year.
Wouldn’t an extra $10,000 a year make things so much easier? In the spirit of this HOW- TO issue, I’m going to tell you a few, mostly simple, ways to pad your wallet without doing time.
Many of you are concerned that when an increase is implemented, clients will leave, and in some instances, this may be true. But you must not forget future goals, and you must keep pace with increases in supply costs, education expenses, and other overhead cost expenses.