Worldwide Nail Collaboration Goes Live for Month of April
Join us for the World Nails LIVE event, a collaboration of top nail industry professionals across multiple platforms, April 3-23.
by Beth Livesay
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SEARCHMENUSEARCHJoin us for the World Nails LIVE event, a collaboration of top nail industry professionals across multiple platforms, April 3-23.
As techs close salon doors they are keeping busy by creating at-home care kits to offer clients.
No one could have predicted the current crisis our industry has been thrust into. But one of the reasons I love learning about the past is that it can help us prepare for the future.
Several salons have shut down due to COVID-19, but that doesn't mean you can't work on business matters. Here's 11 things you can do for your business while not seeing clients.
People are getting more and more creative when it comes to shamin people’s nail work and it has starting to damage the industry in the way that people lose their passion or get too afraid to post their work on social media at all.
Salon patrons are posting photos and saying this is what I asked for and this is what I got, then proceeding to rip apart the work.
How will hiding likes impact the professional beauty industry? We polled influencers and Instagram power users to see how they feel about the pending US changes that began rolling out in other countries earlier this year.
Tiny Canvases: The Art of Nails exhibition at Oceanside Museum of Art in Oceanside, California is a first-of-its-kind exhibition, celebrating nail professionals and the nail industry alike. Today, a virtual tour of the exhibit will appear on CND and NAILS social media channels.
So little time, so much to do on social media! Here’s what you should be doing daily, weekly, and monthly in order to make the best use of your time on Facebook and Instagram.
Marketing your business is a top priority; if you don’t market, you won’t attract new clients or keep the ones you already have. Good news: Your marketing strategy doesn’t have to be time consuming or complicated to make an impact.
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I’ve run across an app that you might find helpful for posting called Buffer.
This month we asked nail techs: How much do you rely on beauty influencers for education and inspiration?
Orly has always been proud of its Los Angeles roots. The brand is now giving locals and visitors alike a chance to drop in to their storefront near L.A.’s upscale shopping mecca The Grove for a unique color experience.
Check out our FAQ below for answers to some of your top questions about using IGTV. Does it sound like a fit for your social media strategy?
With more vacancies to fill than nail techs to fill them, salon owners have to think creatively to fill openings. Some have turned to Instagram and Facebook to attract top talent — and found success.
If you’ve been struggling to turn “likes and comments” on your Facebook page into actual appointments and revenue, you will want to catch this free workshop from Sunnystorm Marketing.
This month we asked nail techs: How do you deal with negative comments on your social media?