MENU
SEARCHLoading data...
If you have consistently been sending press releases to the media on your salon, eventually an item will get published. When a newspaper or magazine actually runs a story on you, it can sometimes carry greater weight and credibility than even an ad can.
Sutherland's mission is to evolve B2B media for every generation through powerful storytelling, creative execution, immersive activations, education, and support for the industry.
Many industry educators consider the frequent travel a perk of the job, but what if travel is not appealing or simply not possible for you?
The NSI Salon Jar can be used to store acrylic powders, dip powders, glitter, bling, and more.
These days, a salon’s sanitation practices rank number one on more and more clients’ lists of what they’re looking for in a good salon. Those salons that make cleanliness a priority are making themselves shining examples in their communities, and gaining new clients for it.
A likeable salon name can make a powerful emotional connection with your clientele, which makes it easy to remember and generates buzz, says Alexandra Watkins, chief innovation officer of Eat My Words. “The more memorable your name and the more people talk about it, the less advertising you have to do,” she says.
Clean your station after each customer. No exceptions.
Lexor creates a salon commercial to promote the company's pedicure spa chairs.
What color is the personality of a salon? Is it full of creative go-getters, or kind-hearted mother hens? Is it full of business-minded entrepreneurs, or people that need a constant push just to show up on
