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If you’re ready to introduce a new product or service, you’ll want to do all you can to make sure it explodes onto the scene and into your clients’ consciousness. Keep reading to learn how your peers successfully launched a new product line or service offering.
I was late to the Internet. Or so I thought. When Compuserve was the gateway to "online" and AOL was still mailing 3,000 CDs to your house each week, I was living in southern California. Everyone
A salon's prestige is built on excellence, not image.
Sometimes things come across our desks that aren't really nail-related, but we still think you might find them interesting. We’ve featured cell phone accessories to retail to your customers in the magazine before. The Callet (available
A combination of artistic talent and civic pride gave Kathleen M.M. Ringwood-Wood the opportunity of a lifetime. “I was chosen as the artist in residence to represent my city, the beautiful City of Poughkeepsie, for the opening of the Walkway Over The Hudson, a historic railroad bridge, built in 1888, that was turned into the world’s highest and longest pedestrian walkway,” says Ringwood-Wood, owner of My Nails Rock! in Poughkeepsie, N.Y.
Elle Magazine, in its March 2012 issue, shares with readers some of its favorite shades from this year's Nee York Fashion Week.
Try a bold shade of polish and a matching ring, says Cosmopolitan magazine. "The fresh combo is a total eyeball magnet."
Nail technicians work in all types of spaces, from the home- based, one-table salon to the upscale day spa, and everything in between. No matter what type of salon you own or work in, there is always room for design improvement.
A look at the trends from Essie's NYFW collaborations.
Victoria Martin, Monroe & Co., Pensacola, Florida
