Manufacturers Abuzz with Social Networking

Facebook and Twitter pages are becoming the quickest and most effective ways for manufacturers to directly communicate with customers. For nail techs, becoming an online fan or follower can help keep you informed about nail education, troubleshooters, product specials, style trends, and more.

On My Mind: Are You Evolving? Your Clients Are.

Whether you decide to add a new service, or completely rethink how you’ve set up your salon, commit to making at least one change in your business this year.

Get Educated at the Nail Tech Networking Event of the Smokies

The third-annual Nail Tech Networking Event of the Smokies offers the best of both worlds, says event organizer Jill Wright. “It mixes aspects of a big show with the intimacy of private classes, and the focus

When I first became a tech, I was shocked to learn ______________.

Surprise! It’s often said that school does little to prepare techs for the salon environment. And it’s not only the technical challenges that may come as a surprise to the newly minted nail tech.

It's Not Personal

Social networking sites like MySpace and Facebook sure have thrown a wrench into things.  Look. We all have clients who make us crazy. And sometimes our very favorite clients are having an off day and that

It’s a [Play] Date

Less formal than a class or networking event, “practice parties” provide an opportunity for nail techs to experiment with new products and techniques, build friendships and professional bonds, and remember how much they love doing nails.

A Walk Down Blog Avenue

Blogs can be a wonderful outlet for personal creativity, as well as powerful business tools to help build a loyal clientele. Here are some things to remember if you decide to start your own blog.

On My Mind: What the World Needs Now

I'm pretty excited to be almost done with the year 2009.  It has been a rough year for magazines and the beauty business.

Social Networking for Nail Techs

Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.