OPI Expands Advertising Horizons
InStyle magazine now features monthy full-page ads of the Rocky Mountain polish collection.
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InStyle magazine now features monthy full-page ads of the Rocky Mountain polish collection.
Why is it that nail salons are not selling record-breaking amounts of nail polish themselves? Because they’re not trying.
What started in 1992 as an offshoot of NAILS Magazine to organize professional nail technicians and be a vehicle to provide low-cost insurance, is now a trade organization to be reckoned with.
Do sunset reviews mean the end of cosmetology licensing? Not necessarily, but they do require the government to evaluate the relevance of licensing and education of cosmetologists. This year, 12 states are scrutinizing the cosmetology industry.
Odorless and low-odor acrylic systems promised to clear the air for salons and their neighbours, So why, a full decade later, do odorless products occupy only a small percentage of the market?
A very delicate anatomical structure, the nail matrix is easily injured, damaged, and scarred. Any injury or trauma to tills matrix can show up as a visible change in the nail plate or affect how it grows out.
On the exhibit floor, in the classrooms, in the competition arena, and even outside the show in the casinos, NAILS Show West attendees were ranking it in---product deals, technical tips, business ideas, and even a little bit of cash for a few lucky individuals.
Kym Lee dazzles by earinging a runner-up title for Educator of the Year.
Donna Rodriquez discusses her formula for success.