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What happens when techs leave the business only to realize they miss their first love? Meet some techs who re-entered the nail industry after a long absence and see how they rebuilt their business and dealt with changes in the industry.
Some nail techs have taken YouTube’s invitation to “broadcast yourself” seriously. That opens up a world of free training for techs to access whenever they need a helping hand.
NAILS readers share the salon promotions that got new and existing clients clamoring for their services.
Bringing more men into your salon can be easier than you think. With a few small tweaks to your existing salon space and service menu, a male-friendly environment could be just a beer away.
Educating teenage girls and "'tweens" about the importance of wearing shoes, clipping hang nails, and hand-washing, is one way this salon markets to the younger crowd while helping the girls earn their scouting badges at the same time.
NSI's Risé Carter offers some tips on saving money in the salon.
Heather, meet Adrienne, a mother of two who just moved with her husband to North Carolina, where she must rebuild her nail business from scratch. Adrienne, meet Heather, a certified salon success coach whose job is to help you succeed.
For those of a certain generation, there’s no question about having a MySpace page — at least for online socializing. But are MySpace, Facebook, and other social networking sites effective and appropriate venues when it comes to advertising and promoting your business? Here’s what your fellow techs have to say on the subject.
Ready to take salon communication to the next level? Want to make it even easier for current clients to recommend you to others? Want more traffic on your website? It's time for a salon e-newsletter. We've road tested some of the e-newsletter options available and found it's easier than you think to get started.
If you've got the room, why not round out your salon's offerings by introducing yoga to mix?
Three business-savvy spa consultants offer support to Star and Cuccio Naturalé customers.
Owner exercises good business sense by treating her employees to sample services at other salons.
Airport salon distributes business-card-sized menus that clearly detail their services in a minimal amount of space.
Two brave techs traded spaces — and clients and product lines — for one day. Here’s their account of what happened…
Late clients, bad bosses, staffing woes — nail techs often face situations that are out of our control. Sometimes we are able to gain control; other times we need to resign ourselves to our limitations and learn from the experience. Balance comes from knowing the difference.
Colored acrylic nails are a beautiful and eye-catching addition to the more standard pink-and-whites on your service menu. Increase your clientele and expand your creativity with all the colored acrylic possibilities.
Determining your target clientele is a key decision every salon owner makes. Is it a beneficial business decision to cater your salon to a particular niche? Three salon owners share their different opinions on this topic. Who does your salon consider its core clientele?
