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Suggestive selling is one aspect of merchandising that is often overlooked, yet it can make a tremendous difference in the total retail sales of a salon. It is a proven statistic that close to 40% of clients will say yes when asked by a staff member if they wish to upgrade in size or quantity. There is a fine line to being perceived as pushy or merely suggestive, though.
The holiday season is all about glitter and shine, and Xtended Beauty has the perfect lash styles to light up a room.
Cuccio Naturalé has developed new Body Butter Washes to retail in spas and salons.
Moisture Jamzz Spa Gloves allow moisturizers to soak in and hydrate the skin, leaving hands silky and smooth after each use.
Make your front counter pop with Cuccio Naturalé’s new Counter Top Tester Displays for Cuccio Lyte Body Butters.
By Bryan Durocher, Durocher Enterprises We just finished the barbecues of Labor Day and it is hard to think about the winter holidays. However it is that time of the year already. We have to prepare
October is National Breast Cancer Awareness Month, and there’s no better way to show your clients you care than by retailing products that donate a portion of their proceeds to benefit breast cancer organizations.
Clients are more likely to show off their new pedicures in comfortable heels and sandals. With cushions, inserts, and protectors available, stock up on shoe accessories to enhance your clients’ footwear comfort.
Kinetics’ Nail Station Display is the perfect polish organizer and fashion item for your desk.
By Bryan Durocher, Durocher Enterprises Q: How do you feel about giving discounts off services? A: I am not a big discounter. I believe it attracts a couponing type of client who is just moving around looking
With concern for the environment growing and some cities banning the use of disposable bags, reusable shopping bags are becoming a must-have for many.
Qosmedix has added a versatile six-piece clear cosmetic bag set.
Who says business can’t be fun? With options that range from colorful, to funny, to ornate, the right business card case can liven up a dull work day, or make a lasting first impression. Stock up on business-card holders for those business-savvy clients.
By Lisa Marie Arnold, Salon & Spa Solutions Every so often I get a “wake-up” comment from a client that I feel is absolutely necessary to share with my other accounts. We can implement systems, RX
“Retail is like real estate sitting on your shelves,” says Bryan Durocher, president of Durocher Enterprises. “If a product is not turning a minimum of six to eight times a year, get rid of it and replace it with something that will sell.”
Most women juggle a lot of responsibilities, and a soak in the tub may be the only time they’ve got to unwind. These great-smelling goodies are for throwing in bath water, and whether they steep, fizzle, or melt, they’re guaranteed to make downtime more enjoyable. Stock them in the retail area for those clients who need some extra pampering.
When was the last time you took a good look at your numbers? Take this quiz designed to shed some light on the numbers that underlie your bottom line and why you should care about them.
