Christmas Party

We had a Christmas party at the salon as a customer appreciation event. My day got off to a late start. Due to inclement weather, there was a two-hour delay with the elementary school opening, so

Tiny Billboards In Your Pocket

I remember back in the day of having my nails done by someone else — after discovering that nails are not just nails, and that having a license doesn’t guarantee any particular level of competency or

The Invisible Nail Tech

Look, all I'm sayin' is that you cannot build a business without promoting it. Yes, lots of people are shy — that's all well and fine — get your Mom to promote you then. Or your

Extra, Extra: Read All About It

I placed an ad in the local paper for January. I also have signed on with a local magazine to do an ad. My goal is to get the word out. In the ads, I offered

Networking Campaign

I am so excited — I’ve made a lot of business progress. After researching ideas, I discovered that existing nail tech networking groups were either a little expensive or out of my area. So I decided

Engage in Shameless Self Promotion

If business is slow, it’s time to crank up your “brave meter,” says Kristi Valenzuela, a success coach with Crystal Focus Coaching.

Determine Your Target Market

“Within our industry there are three categories with which you can choose to align yourself: budget/economy, intermediate/midsection, and luxury/top end,” says salon consultant Maxim Titter. There is no right or wrong category, she emphasizes, only the danger of not knowing which category you belong to.

Make It a Man's World

Here are some products specifically for men, and some tips on how to get those guys into your salon and keep them there.

Franken-Web: 17 Awesome Salon Website Features

Stitched together from the best of the web, the Franken-Web is a compilation of 17 awesome salon website features we’ve found online. Use these examples to inspire your own salon website, and watch your business come alive.