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Beauty industry consultant and success coach Bryan Durocher wants to help you meet your potential both personally and professionally. To that end, he offers these top five tips to make a bigger splash with less effort.
Should you list your salon on the Internet? With free listings you have nothing to lose, but the jury’s still out on the benefit of paying for online advertising.
Need a good reason to get more business education? Salon owner Millie Haynam highlights the importance of not just relying on your technical prowess. From marketing and money management to people skills and PR, business skills are vital to making your salon a success.
Doing a stunning new set of nail enhancements on a first-time customer does not always guarantee a full book. Try these tips, from the fingertips up, to turn a new face into a committed standing client.
Offering awesome services differentiates the good salons from the not so good ones, but when it comes to building client loyalty, it takes a little more than a great manicure or set of pink-and-whites to keep customers coming back. Branding your salon ranks right up there with having to-notch customer service skills and a detailed service menu.
Roula’s Nail Spa offers one-of-a-kind manicure and pedicure services in an impeccably clean environment. Clients walk in feeling frazzled and walk out feeling inspired by the Zen-like atmosphere.
Every bride has her own vision of what her wedding look will be. Indulge her fantasies.
You could be making your first tentative steps into the beauty industry, or your book may be so filled with penciled-in names there’s no white space. Either way, if you’re uncertain what your next steps should be, it may be time to turn to a consultant.
College students are a new and interesting demographic for nail salons to target.
With the holiday season upon us, it may be hard to remember a time when your client roster didn’t look like Santa’s “Nice” list. But every so often business gets slow even for the best of you. Here nail techs and salon owners tell us how they hustle to rustle up new business.
While salon owner Melissa Hash originally planned to target teens, she quickly realized that there was demand for a moderately priced, fun, upbeat salon for everyone. Billing itself as an express salon and spa bar, Rush! In Gambrills, Md., is a hip full salon that appeals to the young and young at heart.
Faced with the prohibitive costs of starting a business mixed with a desire for independence, some nail techs are turning to salon suites. These so-called “beauty malls” offer upwardly mobile techs a stepping stone between employee and salon owner.
Offering a warm greeting and a short wait are just some of the ways you can keep bringing walk-in clients back to your salon.
In July 1994, NAILS’ Internet correspondent Debbie Doerrlamm launched the nail industry in to the computer age by creating a message board for nail techs on America Online.
Twinsburg, Ohio-based Natural Beauty Salon was established November 9, 2001. As we enter our third year of business, I celebrate, reflect, and never stop moving forward.
In a time when many salon owners are looking to expand their offering, the Isle PediSpa in Houston, Texas, is making waves by offering natural manicures and pedicures almost exclusively. Offering specialty services, an original concept, and an appealing environment, Isle PediSpa is cashing in as Houston’s first foot spa.
