The ELLEGirl Model Search (ellegirlmodelsearch.com), an online photo-based contest, began in 2007 to empower women ages 13 to 25 to follow their modeling dreams while instilling the importance of self-confidence in an industry that’s often clouded by self-doubt.
As more and more salon owners and nail technicians realize the importance of total image, they are graduating from home-made graphics to professional .marketing materials.
For techs who live and work in populations under 55,000, the challenges of finding and retaining a full clientele can be balanced by the personal relationships formed and small-town kindness shown by area residents.