Building a Brand Through Social Media
At Sola Reconnected, Pureology's Jamie Wiley shared tips for using social to recruit new clients, promote your business and engage your existing audience.
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At Sola Reconnected, Pureology's Jamie Wiley shared tips for using social to recruit new clients, promote your business and engage your existing audience.
Talk about making good use of space. This San Francisco nail salon tucked away in a fashionable clothing boutique gives new meaning to the term double duty. Here, clients can shop and get their nails done — all in a hip, eclectic atmosphere.
Sisters Castle and Lauren Searcy built their business from the ground up, opening their very first salon, Tootsies Nail Shoppe, in 2006. After hard work and diligent cross-promoting, they now run two salons, a certified nail school, and a barbershop, all under the Tootsies brand.
There were plenty of peaks and valleys for me this year — the highs included attending some great shows and events.
For the second year in a row brush-on gel polish lines were the talk of the nail world at Cosmoprof North America. The game-changing nail category has steadily helped to reinvigorate the nail industry over the last year since its initial introduction. In addition, we saw some cool new nail art applications and advances in the pedicure chair world.
Nancy Dodd sent us an e-mail — subject line “awesome nail tech” — a few months ago, singing the praises of S. Maria Chheo-Shen, who has influenced her life via YouTube tutorials and Facebook nail giveaways.
In 2011, Melody McCloskey co-founded StyleSeat with business partner Dan Levine to simplify the appointment-booking process.
Beauty Futures, LLC is a new beauty holding company that supports the professional salon industry through product innovation, leading chemistry solutions and salon services that deliver exceptional results for clients.
Elisabeth Weber, nail technician. In her other life: social worker.
The Beauty Pitch offers up-and-coming and established companies alike the unique opportunity to present their brand, products, or ideas to a panel of top investors including renowned entrepreneurs Mark Cuban and John Paul DeJoria.