MENU
SEARCH
Afraid of offering makeup in your salon because you aren’t sure how to sell it? Think it’s hard enough selling nail polish to your clients, let along trying to sell them lipstick and eye shadow as well? Think again. There’s more than one strategy to add to your current retail offerings – and your pocket.
Whether your clients are requesting some last-minute nail art or you’re trying to get them to try an add-on service, there are fashionable, yet simple-to-do nail art creations that you can do on the spot.
In the 18-or-so months since The Brass Rose in Blairstown, N.J., has opened its doors, owner Rosemary Weiner has seen its male clientele increase from 5%-10% to about 25%.
Two things characterize today’s teens — a strong desire for self-expression and the luxury of disposable income. Both spell good news for the nail industry. As more students nationwide are required to wear uniforms, teens are relying on their nails to make a statement about their individuality.
Readers share tips on marketing by using everything from advertising to using gift certificates.
Find out how to better understand market services to you ethnic clients. See what industry insiders are saying and doing to cater to these growing markets.
When Love Those Nails hosted a charity event benefiting breast cancer research, the owners turned to nail technician Beth Van Blarcom to coordinate.Van Blarcom, a former conference manager, shares her tips on making a salon fund raiser a success.
These days, a salon’s sanitation practices rank number one on more and more clients’ lists of what they’re looking for in a good salon. Those salons that make cleanliness a priority are making themselves shining examples in their communities, and gaining new clients for it.
If you aren't online yet chatting with other nail techs, you're missing a unique opportunity.
Milady's book provides good and practical ideas for promoting your salon and creating an appealing image.
OK, you’ve got your nail art techniques down and you have an array of design ideas stored up in memory, but how do you put the word out about your talent and sell the service to clients?
As competition increases, the gap between Asian salons and the rest of the industry is actually getting smaller. To keep their English-speaking clientele, Asian nail technicians are making efforts to learn the language and expand their salon services, while non-Asian salons are discovering the value of quick service and client convenience.
Luring men into your salon is challenging, but it’s easier than getting them to stop and ask for directions. Help them find your salon easily with the right services and go easy on the frills.
"In the nail industry there are two types of men: businessmen who like to have manicured nails and men who think that manicured nails will look feminine."
What does “surfing the ‘net”mean? What is that “dot com”thing?
Look to race cars as an interesting way to promote your salon.
