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In the world of salon and spa brochures, what separates the good from the great? While there is no one-size-fits-all formula, here are nine tips for better brochures to get you going in the right direction.
From cafés to pharmacies, customer loyalty programs are earning people points that translate into savings. Some salons have taken advantage of these programs as a creative way to expand their customer base. “Loyalty programs open an opportunity to develop relationships with your clients, and they create repeat business because there is an incentive to return to your salon,” says Nicole Leinbach Reyhle, founder of Retail Minded in Chicago.
It’s sometimes instructive to take a look at the nail salon industry from the other side of the chair: the client’s side. That’s why it can be especially insightful to chat with a select breed of nail salon owner: the client-turned-salon entrepreneur.
Glamour columnist Andre Pomerantz Lustig encourages readers to try an "artsy mani" by putting mini kids' stickers on nails.
I've been out and about this morning — giving my money to the bank, shopping for the ultimate new nail art idea ... you know, the usual Monday morning routine — and I noticed a few
Blogs can be a wonderful outlet for personal creativity, as well as powerful business tools to help build a loyal clientele. Here are some things to remember if you decide to start your own blog.
Fill those slow days with a once-a-week special.
The Nail Station in Huntington, Ind., asked clients to create short stories using the names of the salon’s OPI nail polish colors. Here are the first, second, and third-place winning essays.
Business cards — and accompanying business literature — used to be a really big deal. I mean, I guess they still are, as far as "corporate identity" and "branding" and so forth go. I mean, your
Advertising. Need I say more? We all know we need to do it. We all know you have to spend money to make it. But why does making money have to cost so much money? Let's face it.
