We have been talking about continuing education and ways to let our clients know that we’ve received advanced training. Last week we talked about posting it on your salon’s website. I gave you a great example
Live video now gets more play and Facebook is encouraging content that’s personal and conversation-worthy. Here’s what I’ve learned from my time on air, in case this is something you’d like to try on your own Facebook page.
Do you ever know which way you’re supposed to go, but keep hoping to find an alternate — and easier — route? Learn how to stay on course from techs who have been down this road before.
So one of my clients has opened a dance studio. This would ordinarily fall under the category of "stuff my clients do in their personal life that makes for interesting conversation but doesn't really involve me"
Do you have a Facebook page for your salon? If the answer is no, could I ask why not? Facebook is a free resource that could be an interactive tool that brings clients into the salon.
My advice: Find out from your clients what sites they are active on before adding these sites to your lineup. Set up your accounts across the platforms where the majority of your clients already are.