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Tucked into the corners of dark ballrooms at nail shows, some of the best nail technicians in the world compete against one another, sculpting dazzling nail art designs and perfectly precise C-curves. But what is it like to be a competitor? NAILS takes a quick look at the competition schedule of one veteran and one novice competitor at ISSE Long Beach this past January.
Met up with Anette Claesson, a very old friend who used to run a nail academy in Sweden. She’s focusing all her energy these days on Naglar inorden, her nail magazine. She told us that in Sweden
We're trying something new this year...blogging LIVE from the show floor at ISSE Long Beach! For those of you who were intrigued by the Low-Flow Pedicure Spas story in the February issue, Belava has a new contender in
The International Salon and Spa Expo was held at the Long Beach Convention Center from January 28-30.
The Beauty Bus Foundation — a non-profit organization committed to enhancing the quality of life for terminally or chronically ill individuals and their caregivers with free in-home beauty treatments — invites beauty professionals to its Beauty
The International Salon & Spa Expo (ISSE) Long Beach, held January 26-28, is billed as the West Coast’s largest and most influential total beauty event. Produced by the Professional Beauty Association (PBA), the ISSE concept has evolved beyond the traditional “hair” show to really incorporate a diverse exhibitor base covering hair, nails, cosmetics, esthetics, wellness, massage, and advanced education. More than 400 beauty brands were on display for nearly 40,000 beauty professionals in attendance. ISSE Long Beach 2014 will be held January 25-27.
ISSE Digital Experience 2021 features more than 80 virtual education sessions from the industry’s top hair, skin, nail, and makeup educators and influencers, with tickets costing only $25 for PBA members. MODERN has an exclusive code for $5 off!
The West Coast's largest shopping and education event for beauty professionals took place on January 25-27 at the Long Beach Convention Center.
For my recap on the competitions at ISSE, I want to first talk a little about the Mirror Image competition. I know this is not a brand new competition, but in my five years of competing
The first big show of the year, the International Salon & Spa Expo (ISSE), kicked off in Long Beach, Calif., January 26-28, 2008. The show, hosted by the Professional Beauty Association (PBA), is the West Coast’s biggest show. More than 30,000 attendees visited booths from more than 465 exhibitors.
