According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
With a calendar full of Instagram Lives and the new hashtag #AmplifyDiverseHair, the Wella family of brands is inviting the professional beauty community to help drive change.
Entries are now open for the industry's most prestigious creative competition, marking the return of Nail
Professional of the Year while celebrating the artistry that defines professional beauty.
Value shoppers, time-challenged clients, and green consumers are just some of the growing phenomena noted in the 2013 Trend Report released by The Spa Association (SPAA).