
Do It All From Your iPhone or iPod Touch
Personal Salon Assistant (PSA) from SalonTechnologies is standalone salon management software for booth renters, salon owners, nail techs, and estheticians.

Personal Salon Assistant (PSA) from SalonTechnologies is standalone salon management software for booth renters, salon owners, nail techs, and estheticians.

For booth renters and salon owners, keeping track of income and expenses is not the most exciting task, but it’s a necessary one. Keeping your business records in order will not only keep Uncle Sam smiling, it will enable you to understand your financial footing.

With Action Bag Company’s Custom Stationery line, nail techs can create their own sophisticated, professional-looking marketing materials.

Plug a little plastic cube into the audio jack of your phone and you can use it to accept credit cards. Square (www.squareup.com) is a smartphone app that enables anyone to accept payment cards.

For some nail techs, the dedication in their nail services is fueled by the dream of one day opening a salon of their own. But it can take more than just perseverance and savings to get started. Procuring financing in today’s economy can test the wits of even the most business- savvy techs.

Get the down low for how to cater to four common client types — the glamour girl, control freak, escapist, and eco-conscious client — with nail styles, colors, services, and more that are fine-tuned to the needs of each.

A new business development e-book titled Building Your Clientele in 6-9 Months: A 360° Guide to Generating Income is available on the NSI website to help nail technicians across the globe.

Being your own boss is a rewarding choice, but it takes commitment and perseverance. Seasoned techs offer tips to help you succeed.

Universal Companies’ education program — Advance with Education — offers targeted topics to cover the needs of industry personnel, from business owner/manager to nail technician, skin care professional, or massage therapist. Spas may choose from a wide range of webinar classes or workshops held across the U.S.

Salon owners love online booking because it cuts down on no shows, increases revenue, and eliminates phone tag. Clients love it because it makes the salon seem more professional and it accommodates their busy lifestyles. "And don’t worry, with MindBody you decide what appointments can be booked online. You can even use overlapping and double-booking features to maximize your efficiency," says Meg McCall, director of marketing for MindBody Salon Management Software.

Medical and beauty professionals need not be at odds with each other. Instead, techs can help create a bridge between professions, with multiple benefits to both tech and doctor.

Using free websites that distribute press releases to search engines can be an inexpensive and effective way to spread news and information about your salon.
As with all things in life, you only get one chance to make a good first impression. The same applies to your business cards.

Here are 10 simple but powerful tools to get off to a good start and build on a positive first impression.

Blogs can be a wonderful outlet for personal creativity, as well as powerful business tools to help build a loyal clientele. Here are some things to remember if you decide to start your own blog.

A regular team meeting is essential for running a successful business.

Recognizing what’s important to our employees and clients is more than knowing their favorite shade of polish or the names of their children; it’s about understanding that they embrace the things they do, in part, because of what the world looked like as they grew up.