On My Mind: What Is Your Stimulus Package?
It might be time to offer a short term "stimulus package" to keep your clients' business in this uncertain economy.
by Hannah Lee
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SEARCHMENUSEARCHIt might be time to offer a short term "stimulus package" to keep your clients' business in this uncertain economy.
Clean up the book? Update client files? Isn’t that like cleaning out the attic — a good idea, but not something you actually get around to? It’s a matter of setting aside the time — your clients will notice and your retention rate might improve.
Having problems getting that bottom drawer shut all the way? Do you have boxes, plastic bins, and show bags filled with unused goodies sitting in odd corners? Do you have a cupboard filled to overflowing with nail products and supplies? If so, it’s time to reorganize.
Learn to say “no thank you” to things that don’t match your goals or you just don’t enjoy. And start saying “yes” to things that are more fun, rewarding, and interesting.
Technology is on fast-forward when it comes to anti-aging treatments for hands and feet. Medical spas and alternative health clinics are adopting innovative therapies for age-old beauty problems that plague our extremities. Here’s a run-down of what’s going on behind closed doors today and what we will see in the future.
Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.
Nail salon techs need to be flexible and stay positive in order to survive in today's economic climate.
The news is reporting layoffs, bailouts, and an unstable world market. Clients are murmuring about tight budgets and personal cutbacks. With the air heavy with dread, nail techs should focus on their psyche and their systems.
Clients make a choice every time they open their wallets and spend their hard-earned money in your salon. Make that choice easier with value-added services that cost you little or nothing for the client to enjoy.
From lack of training to sanitation lapses to treating medical conditions, it’s time for nail techs to come together and raise standards in these all-important areas. Industry chemist Doug Schoon discusses what he sees as the three greatest challenges facing our business and what we can do — as an industry — to face them.
Once you've switched to a computerized system of scheduling clients, tracking sales and managing inventory, there's no going back to a manual system.
The pedicure started as an afterthought in the nail industry but has grown into a popular, high-profile service. Adding a professional foot massage can increase profits and solidify your client base.
History has proved that even during economic downturns, people will continue to pay for a little bit of “feel good.” Here are some ideas to make sure your salon can maintain a thriving clientele even in tough times.
Neil Ducoff authors a new book, No-Compromise Leadership, which gives tips on how to become a decisive leader.
One way of enhancing your clients’ overall experience is to increase their convenience by offering alternate forms of payment. Here are some things you need to know if you accept credit cards.
With Bonnie Waters at its helm, Changes Salon & Day Spa in Walnut Creek, Calif., transformed from an unassuming nail spa to an awarding-winning, full-service luxury spa. Waters just received the prestigious title Salon Entrepreneur of the Year for the Western United States at the 2008 Global Salon Business Awards. Here’s her advice on taking your salon to the next level.
To organize a networking event for nail techs takes an enormous amount of work and discipline, but the rewards are worth it. Learn the steps to make your event go off without a hitch.