MENU
SEARCHIt might be time to offer a short term "stimulus package" to keep your clients' business in this uncertain economy.
As we stand here not quite halfway through 2009, I think it’s safe to say that many Americans are going about their daily lives with some trepidation. With the national jobless rate reaching a quarter-century high at 8.1% in February, and economists saying it is likely to continue rising, we all have to figure out new ways to do business. Whether that means cutting back on costs or rethinking your strategy to get clients in your chair, we’d all be smart to really reevaluate how we are operating our businesses right now.
And I do mean right now, not last month and not next month. Things are changing at such a rapid rate that I think to stay successful we all need to be malleable and open to change as the situation arises. That might mean offering one-time deals or short-term promotions. Basically, I’m wondering what each of you, as business owners, are doing to keep clients coming through your doors. Here are three examples of salons creating “salon stimulus packages” of their own.
ROB|B: An OPI Concept Salon in Studio City, Calif., owner Robbie Schaeffer launched a one-month-only “pink slip” promotion catering to the recently laid off workforce. The salon offered free mini-manicures (basically a polish change) from noon-2 p.m. on Wednesdays in April. The service was extended to both new and existing clients. It’s a great way to get new people into the salon while increasing client loyalty. And clients will remember that the salon gave them something for free when they were struggling to find a new job.
Then there’s Faith Glionna, owner of Cuticles salon in Indialantic, Fla. She’s been talking to her clients to figure out a way to keep them coming in without putting too much stress on their wallets. “My clients have expressed to me that they will give up other things before their nails,” she says. “But I’ve also had clients tell me they can’t afford the $26 fills and want to take their nails off. I’m now charging them $15 instead. I call it the ‘family price.’ I’d rather keep them coming in, being happy and pretty then lose them all together.”
Industry veteran Shari Finger, who owns Fingers Nail Studio in West Dundee, Ill., is adding a new section to her service menu dedicated to “Fit Your Budget.” While it’s still in the development stage, Finger plans on adding lower cost manicures and pedicures (with fewer bells and whistles) as well as an inexpensive fiberglass wrap option. As she sees it, this will do three things. “It will offer current customers an alternative to the higher cost services, possibly saving customers that might have to stop coming in or go to a discount salon,” she says. “I also hope it will attract new customers through our website, and by starting at a lower price, we will be able to compete with lower-priced salons when customers call just for a price.”
You don’t have to drop service prices across the board — you’ve got bills to pay too. But I challenge you to ask yourself if there is some sort of “stimulus package” promotion you can do…be it for a month, a few months, or the rest of this year. In my eyes, business at a slightly discounted rate is better than no business at all.
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex
Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex
Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.
A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.
