
How to Host a Facebook Live Broadcast
Wondering how to get started with Facebook Live? This guide will take you from preparation to sign-off.

Wondering how to get started with Facebook Live? This guide will take you from preparation to sign-off.

Young Nails' Habib Salo and Tracey Reierson discuss how to avoid common mistakes so you stick around in the nail business.
Have you considered posting a sign that lets your clients know what your pedicure chair cleaning procedures are?

Young Nails' Habib Salo and Tracey Reierson discuss why and how to use social media to market your salon.
OPI offers nail lovers an easy alternative to holiday cards perfect for those who waited until the last minute.

Sarah Petersen has featured photos of her nail work on her business cards for years.

Each stylist had a picture taken with a placard announcing her gift, and the pictures were shared on the salon’s social media pages, as well as through each team member’s page.

Liven up your Instagram feed with videos featuring salon clients. Not only does this add energy and authenticity and to your web presence, it builds a bond with the clients you’ve tapped to share their experiences of your salon.

A pop-up screen on the Palatine, Ill.-based chain’s website offers visitors a $20 discount as an incentive to join its Mobile Mario club. By signing up, they agree to receive up to four promotional texts per month.

The over-70 set can benefit from manicures and pedicures, as long as their health and safety are paramount. Learn the unique challenges of dealing with an older clientele.
You can’t grow your business if you don’t know who your target market is or how to reach them. Here are tips for connecting with different types of customers through the channels they know best.

While Facebook can be a quick and cost-effective way to market your business, these tips will ensure you get the most out of your social media presence.
Here are six ways to take advantage of the back- to-school crowd and extend pedicure season into the fall.

Welcome to the Neighborhood: Design was a top consideration when Cindy Feldman set about creating a direct mail piece targeting new homebuyers in the Rockville, Md., neighborhood where her salon, Progressions Salon Spa Store, is located.

If you’re looking for ways to get your salon’s name out in your community, you may want to think about starting up a fun guerilla marketing campaign. Thanks to our friends at Salon Today, here are ideas from five salons that have enjoyed success based on their creative strategies.
Studio 18 is a true labor of love. This family-owned upscale nail bar opened a couple of weeks ago.

For most people, the 2007 subprime mortgage crisis was anything but a blessing. But for Orchard Nails owner Thomas Kent Irwin, there was an unexpected opportunity hidden in the chaos.