Salon Uses Web Chat to Capture New Clients

Salon Rootz created an online chat option that can be used by site visitors to ask questions or book an appointment in real time.

Anatomy of a Photo Shoot

Learn about the life of a session manicurist and get a glimpse of what goes on behind the scenes at a photo shoot.

Beautician List Helps Consumers Find Licensed Beauty Pros

Beautician List provides a first-of-its-kind online directory and safe community for beauty professionals that unites them with potential clients who are seeking licensed beauty professionals.

Hookah and Energy Drinks Give Baltimore Salon an Edge

Gia Winfield’s Baltimore salon, The Purple Peach Nail Bar, cultivates an edgy vibe, offering clients complimentary wine, hookahs, and a Purple Peach energy drink.

How to Get the Most Out of Facebook Groups

You may be familiar with Facebook and its marketing possibilities, but one thing you may not be doing is using its Groups feature to its full potential.

10 Marketing Ideas You Should Be Trying

Figuring out which marketing tactics are best for your business sometimes requires some experimentation. Here are 10 suggestions to get you started.

Atlanta Tech Self-Publishes Nail Art Magazine

 Nail tech Marlette Robinson launched her own self-published nail magazine, Nail Design 101, six years ago.

Five Reasons to Attend NAILS Foot Forward Summit

Keep moving forward with your education by attending NAILS' first foot care event!

Could Your Marketing Materials Use an Update?

I recently redesigned my business cards.