Should You Run Paid Ads on Social Media?
A salon marketing expert outlines four vital questions to consider before jumping into social media advertising, along with tips on where to put your marketing dollars for the best results.
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SEARCHMENUSEARCHA salon marketing expert outlines four vital questions to consider before jumping into social media advertising, along with tips on where to put your marketing dollars for the best results.
When you show Facebook ads to your website visitors, they’re much more likely to claim your offer or book an appointment than anyone else on Facebook.
This month we asked nail techs: Do you credit people who inspire your work? If so, how?
Phorest’s Chris Brennan recommends that salons generate online reviews by asking for them from their top clients.
For those of you whose goal is to get published in 2019, we just completed our first live webinar on how to get featured in NAILS Magazine, on our website, and on our social media channels. I am recapping some of the main points from our webinar here.
Salon Digital Summit kicked off with over 300 attendees and major sponsors including OPI and CND.
Square Appointments now integrates with Instagram and Google, allowing salon owners to promote their business and acquire new customers right from their social media feed or search result.
#NailOn with Holly and Mel now has dedicated social media channels.
Editorial nail artist Mei Kawagiri (@nailsbymei) discusses how to use social media as a nail tech at the Wella Professionals ITVA2018 Creative Retreat Experience in Lisbon, Portugal.
Cynthia Laughlin offers some of her clients gloves that allow their fingertips to show.
The focus of #NailOn with Holly & Mel for September was social media.
CND Live brings techniques, trends, and the latest in nails to professionals in-store and online.
Let's get digital
“Update your salon interior to have a cute place to take pictures — even a small corner will do,” says Stephanie Mitchell, the owner of beauty business specialist Sunnystorm Marketing.
Go from newcomer to successful YouTube content publisher by following these steps.
On September 30, we will again cover social media with special guest The Abundant Nail Tech, Mary Chhea.
The truth is, there are a lot of scary topics within our industry.