Nails
MenuMENU
SearchSEARCH

Crowdsourcing: How much do you rely on beauty influencers for education and inspiration?

This month we asked nail techs: How much do you rely on beauty influencers for education and inspiration?

by Staff
June 26, 2019
Crowdsourcing: How much do you rely on beauty influencers for education and inspiration?

 

2 min to read


Like most people, I have my favorite influencers who have tutorials or instructional videos on YouTube or Instagram, but I love to look at the nail community as a whole for inspiration and education. I have found that influencers do teach a lot and have a lot of content because they have to. I love finding nail techs who have a smaller following because they have some of the more unique sets of nails since they don’t necessarily have to create content and just create because it’s fun.
Hope Jung
Via Facebook

Inspiration, definitely! There are so many amazing artists out there using products in new and innovative ways. Marbling chrome pigments in acrylic is one of my new favorite techniques. @kirstymeakin and  @nailcareereducation are my top influencers for education. They have great techniques, personalities, and are both so engaging with their followers.
@ctnailfreak
Via Instagram

Ad Loading...

Influencers are so important! But then there are all kinds of influencers — amazing techs doing their thing, educators sharing knowledge, YouTubers sharing step-by-steps, authors in magazines — I think we all take inspiration from one another. Learning new skills comes from truly special influencers sharing their tips and tricks across all the major platforms, as well as in classrooms and articles. It’s amazing to see this community coming together and helping one another to be better at what we do!
@jennieatcatbf
Via Instagram

I rely mostly on educators for technique explanations and extended product knowledge. I want to make sure that I’m learning from a licensed professional so that I know that the advice and techniques are safe and sound. I look to influencers such as @celinaryden and @nailcareereducation for my gel and acrylic fix and @dellaresse and @longhairprettynails for nail art inspiration.
@caelestihouse
Via Instagram

Next question:
How do you handle clients or coworkers who badmouth other salons?
[Answers will be printed in the October 2019 issue.] Share your opinion on the topic by emailing your response by July 15 to Beth.Livesay@bobit.com. Please include your name, salon, city and state, and a high-resolution headshot with your response.

Subscribe to Our Newsletter

More Business

A row of styling stations at JBW Jeffrey Ching Salon
Business|Articles|Mar 3, 2026

Precision, Passion, and the Business of Beauty

When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.

Sponsored by Amex

Ad Loading...
Business|Articles|Nov 27, 2024

Prepare for Small Business Saturday® with American Express

The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.

Sponsored by Amex

Ad Loading...
Business|Articles|Oct 22, 2024

Success at the Top: Thriving on Madison Ave.

Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.

Sponsored by Amex

Business|Articles|Sep 6, 2024

Vagaro’s New AI Features and Communication Tool Pave the Way for a More Efficient, Profitable Business

Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.

Sponsored by Vagaro

Business|Articles|Aug 6, 2024

5 Things I Won't Do as a Nail Tech

This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.

Ad Loading...