Crowdsourcing: How much do you rely on beauty influencers for education and inspiration?
This month we asked nail techs: How much do you rely on beauty influencers for education and inspiration?
by Staff
June 26, 2019
2 min to read
Like most people, I have my favorite influencers who have tutorials or instructional videos on YouTube or Instagram, but I love to look at the nail community as a whole for inspiration and education. I have found that influencers do teach a lot and have a lot of content because they have to. I love finding nail techs who have a smaller following because they have some of the more unique sets of nails since they don’t necessarily have to create content and just create because it’s fun. Hope Jung Via Facebook
Inspiration, definitely! There are so many amazing artists out there using products in new and innovative ways. Marbling chrome pigments in acrylic is one of my new favorite techniques. @kirstymeakin and @nailcareereducation are my top influencers for education. They have great techniques, personalities, and are both so engaging with their followers. @ctnailfreak Via Instagram
Ad Loading...
Influencers are so important! But then there are all kinds of influencers — amazing techs doing their thing, educators sharing knowledge, YouTubers sharing step-by-steps, authors in magazines — I think we all take inspiration from one another. Learning new skills comes from truly special influencers sharing their tips and tricks across all the major platforms, as well as in classrooms and articles. It’s amazing to see this community coming together and helping one another to be better at what we do! @jennieatcatbf Via Instagram
I rely mostly on educators for technique explanations and extended product knowledge. I want to make sure that I’m learning from a licensed professional so that I know that the advice and techniques are safe and sound. I look to influencers such as @celinaryden and @nailcareereducation for my gel and acrylic fix and @dellaresse and @longhairprettynails for nail art inspiration. @caelestihouse Via Instagram
Next question: How do you handle clients or coworkers who badmouth other salons? [Answers will be printed in the October 2019 issue.] Share your opinion on the topic by emailing your response by July 15 to Beth.Livesay@bobit.com. Please include your name, salon, city and state, and a high-resolution headshot with your response.
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Inside the Systems That Power an Elevated Salon Experience
From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.
A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.