To the Victor...
Winning has meant a crop of new clients visiting the salon.
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OPI makes it easier to find out whether your acrylics contain MMA with a salon kit.
How can a salon owner do her part to help love bloom?
The term “discount salon” used to mean a salon whose service prices were less than 50% of the national average, but the term no longer has the same meaning.
Doctors, dentists, and many other professionals rely on client consultations to better serve their patients or clients. Nail technicians can increase client loyalty, as well as their own technical skills, by incorporating this important step into their service.
The salon was like the city itself: a place inhabited by people of every nationality with interesting stories of what brought them there.
A personal relationship with a client is wonderful... it makes your job pleasant and helps build a loyal, standing clientele.
Losing is one of the few places in life where things are black and white. The difference, however lies in how each person chooses to deal with the experience.
Making yourself available for walk-in clients is just one more way to stay competitive. To find out just how walk-in friendly our own neighborhood salons were, NAILS dropped in on a few without an appointment.
Market research is something you can (and should) do every day. It all boils down to simple conversations you have with clients while you're sizing their tips or pushing back their cuticles.
