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SEARCHThe salon was like the city itself: a place inhabited by people of every nationality with interesting stories of what brought them there.
Los Angelenos and New Yorkers are often at odds: comparing their cities and complaining about what’s wrong with the other coast. Well, I’m one LA gal who loves just about everything in New York, and although I don’t think I’d trade what I love about LA, I take advantage of everything the east coast city has to offer when I’m there.
During my last visit, I went to Ettia Holistic Day Spa Salon on the Upper West Side. The salon was like the city itself: a place inhabited by people of every nationality with interesting stories of what brought them there.
Katia did my pedicure. Trained in esthetics in Poland, 22-year-old Katia came to the U.S. and studied nail care and found the salon, owned by another successful polish immigrant Ettia Tal. Katia emerged from one of the massage rooms to greet me and she looked particularly relaxed and flushed. Before I could ask any embarrassing questions (had I woken her from a nap?), she explained that she had just had a massage and sea salt body treatment. Her demeanor was so calm and relaxed, her skin so pink and healthy-looking, I wished I had made time to get the sea salt thing myself. But the pedicure she provided was downright sleep-including, so there isn’t much to tell you about it. I also had my legs waxed (now that I remember).
Despite the eight-million-plus people who occupy the island of Manhattan on any given workday, even the good salons have to work hard to bring in clients. Ettia has made public relations a number one priority and she has been well rewarded for her efforts. She has been named one of the top salons in New York by such magazines as Glamour, Vogue, and Allure. Although I had heard of her salon from my friend Tammy Stonich at Salons USA, I could have easily read about the salon in Cosmopolitan or Harper’s Bazaar.
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex
Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex
Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.
A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.
