Get the Word Out
These days, quality work isn’t always enough to get clients into your salon. Advertising your wares can help attract new business and keep your existing customer base aware of new offerings on your service menu.
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SEARCHMENUSEARCHThese days, quality work isn’t always enough to get clients into your salon. Advertising your wares can help attract new business and keep your existing customer base aware of new offerings on your service menu.
Investing in an electric file means knowing how to properly use it — and that means getting the right education. Here,we show you where to go and why it’s important to keep learning.
Brooks & Butterfield Ltd. in Northampton, Mass., is the creative brainchild of two women who wanted to create the most specialized spa in its market. With their backgrounds in the beauty industry, it was inevitable that this year-old spa would become an instant success.
Salon owners can use e-mail marketing to send targeted, cost-effective marketing messages that build customer loyalty, frequency, and sales.
By understanding and committing to the principles of good management, your business can succeed and even flourish. Are you doing all you can do when it comes to smart scheduling, customer relations, employee management, and analyzing the numbers behind your business decisions?
Discover new methods for increasing retail sales in this article packed with suggestions.
As competition and tough economic times keep service prices flat, salon owners and booth renters need to look elsewhere to increase profits. Learn ways to cut your overhead costs — without sacrificing customer service.
"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.
SWOT means you should ask yourself: What are your Strengths, Weaknesses, Oppportunities, and Threats?
NAILS Magazine readers share their secrets to success.
Don’t think teens have the interest money or loyalty to cultivate as steady clients? Think again: 28.5% of teens ages 13-19 already get regular manicures. Learn why – and how – salons are making teens a popular part of their salon culture.
This month's Reader to Reader offers ideas as diverse as how to display products to simply learning to be a good listener.
Men-as prospective clients-require different approaches and attitudes to entice them into the salon. Before you decide to market to the opposite sex, you need to make sure you salon and your service menu are ready for them.
A new salon owner shares her hard-earned wisdom to help make the process of striking out on your own a little easier.
Taking a cue from Steven Covey, author of “The 7 Habits of Highly Effective people”, the NAILS editorial team identified seven characteristics, or habits, of the highly successful nail technicians we’ve met over the past 18 years.
Several of the first big-name beauty dot-coms came in like lions in 1999, then went out like lambs in 2000. Beauty on the Internet, though, isn’t about to fade away. What does the future hold for online beauty buying?
It doesn’t take much to cater to — and keep — the customers you have.