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SEARCHThis month's Reader to Reader offers ideas as diverse as how to display products to simply learning to be a good listener.
Illustration by Chris Murphy
Illustration by Chris Murphy
When I am looking for new clients I do a “deal sheet.” We hand them out to everyone who walks in the shop and have our kids do neighborhood deliveries after school.
Holly Cliff
The Junction
Vancouver, British Columbia
I have a display table behind my nail station and a shelf at the end of my manicure table just within my clients’ reach. During their services they have no choice but to look at the new products I have offer.
Shanon Brown
Designer Nail
Tuolumne, Calif.
I put my e-mail address on everything. Clients love to get information through e-mail it seems that everyone has a computer these days. I also place menus outside the salon because people walk by and want information but don’t want someone pressuring them to come in and start booking.
Karol Singleton
Jacqueline’s Salon & Day Spa
Treasure Island, Fla.
I like to make my clients feel extra special. I send them cards on their birthdays and special holidays with a disciount coupon inside.
Annette L. Sather
Madison, Wis.
When I was trying to build up my clientele I gave my clients 50% off their next service for each client referral. Now that I’m pretty well booked up, I offer a free bottle of OPI polish for each new referral.
Jill St. Claire-Wright
Angel’s Salon
Bowling Green, Ky.
The best marketing strategy I’ve used is to be a good listener. Clients tell me their skin and nail problems and by paying attention I know what products to market them. They also give me information about other beauty-related products that interest them that I could carry in the salon
Barbara Lindberg
Oval Innovations Salon
London, Ontario
I do my own nails with simple nail art so that when someone says “Why does your nails?” I do,” then hand them a business card.
Gennie Webber
Wetumpka, Al.
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Sponsored by Amex
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Sponsored by Amex
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A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.
