A Sanctuary in the City
At Just Calm Down, every client is treated like Royalty.
by Hannah Lee
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SEARCHMENUSEARCHAt Just Calm Down, every client is treated like Royalty.
Enhance your salon’s image while growing its bottom line with a line of private label products tailored to your clientele. We’ll show you how.
Says one reader: "We are very lucky to be able to retail in our salon. It pays my rent!"
Specialty retailers such as Bath & Body Works have mastered the art of turning browsers into buyers. Emulate their merchandising, marketing, and sales strategies and watch your retail sales surge.
By advising clients on WHY products will help maintain their nails, you may find that "sales" isn't so hard after all.
To salon owner Jan Oates, they’re just as important as the salon service.
“I’m not a salesperson!” How many times have you heard nail techs use that one? Change that thinking with a fair commission structure, a big-picture view of the benefits for them and for you, and incentive programs that make it worth their while.
When Susie Galvez bought Face Works Day Spa in Richmond, Va., two years ago, retail sales accounted for just 3 % or her gross sales. As part of her one-year plan, Galvez set her sights on boosting retail sales to 10%.
The back-end systems of selling retail – ordering your first batch of products and maintaining inventory levels – are often brushed over in articles about retailing. But in this article – the second of a two-part series about breaking into retail – we go in depth on what you need to know to run your new retail business behind the scenes.
Before you start ordering products to sell in your salon, do the math. You'll need to determine how much room you can devote to a retail area, how to track inventory, and know when it's time to restock. Here are some rules of thumb to follow.
Educate clients constantly about the products you use. Wouldn’t clients be more interested in trying items that they knew a lot about?
Forget everything you think you already know about retailing. If you think retailing is selling, you have to get rid of that notion.
As I visit salons, I have to ask myself what it is that salons do not get about the benefits of retailing profession al products to their clients. Hair and nail salons alike are slow to embrace this incredibly easy way to add to the salon's bottom line.
Afraid of offering makeup in your salon because you aren’t sure how to sell it? Think it’s hard enough selling nail polish to your clients, let along trying to sell them lipstick and eye shadow as well? Think again. There’s more than one strategy to add to your current retail offerings – and your pocket.
An experienced nail technician with a full book generates $4,000 or more per month in service sales alone, and she is usually responsible for her own product purchases.
