
Consumers Get an Intro to Essie
Essie Cosmetics debuted a new print advertising campaign to introduce founder Essie Weingarten to consumers.
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Essie Cosmetics debuted a new print advertising campaign to introduce founder Essie Weingarten to consumers.








Nail tech Ashley Grimmet created a design that’s textured and incorporates metallic elements for a daring finish.
The new gel-polish line challenges everything we know about proper product removal.
We asked NAILS readers what new retail products they’ve recently introduced. Far and away the most popular move was to add a new polish line from the top professional brands. Cuticle care products and lotions were also popular choices. Foot care follows in fourth place, then skin care, with Entity’s Nanovive Skin Revival System a particular favorite.
More and more manufacturers are creating soak-off gels, including ones that look and feel similar to nail polish. New company Hand & Nail Harmony demonstrates how to use its product Gelish Color Gels.
This eight-step system is useful for clients with weak, breaking and splitting nails and dry cuticles.
The Spa West 9th Street, Owen Sound, Ontario, Canada, uses Haken products to create a pomegranate-themed experience.
The dog-lovers among your clients will be thrilled to find Puppy Paint on your retail shelves.
We recommend For Your Nails Only, Painted Lady Fingers, Hey, Nice Nails!, Burgers and Nails, and 365 Days of Nail Art as worthy of an Internet bookmark. Find out why.
Are you looking for the right nail products to start your career? We've compiled this handy list of convenient kits to help you get started off on the right foot.