MENU
SEARCHEssie Cosmetics debuted a new print advertising campaign to introduce founder Essie Weingarten to consumers.
Of course nail techs know Essie well. And pretty soon beauty consumers will too. In May, Essie Cosmetics debuted a new print advertising campaign to introduce founder Essie Weingarten to consumers. The campaign leverages the brand’s most recognizable qualities: of-the-moment colors, the iconic polish bottle, and the wit of the company’s founder.
“When you pick up a bottle of Essie nail polish, the first thing you do is turn it over to see the name. The names are so witty and distinctly Essie,” says Madonna Badger, founder of Badger & Partners, the firm that created the ad campaign. “Who knew that Essie herself creates all the names, as well as the colors? We had to make Essie the focus of the campaign.” Weingarten’s style comes through the inventive, high-concept still-life photography snapped by a French duo known as Coolife.
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.
The anniversary campaign includes a proposed French Manicure Day and submission of the original French Manicure Kit for consideration by the Smithsonian's Personal Care and Cosmetics Collection.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
For Christian Cowan’s Spring/Summer 2027 collection, the designer drew inspiration from classic feminine silhouettes, reimagined with a cool edge and unexpected textures.
MelodySusie is celebrating its 17th anniversary. It is a time to celebrate another year of growth, another year of innovation, and another chapter of the journey we've shared with nail lovers around the world. From first-time nail enthusiasts and bold creators to professionals turning passion into a career, we’re grateful for every person and community who has made nail artistry their own.
Sponsored by MelodySusie
Join us in congratulating this year's list of hardworking, game-changing individuals.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
