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These past few weeks have been something of mixed emotions. I am happy because my school days are coming to an end. Yet, I’m sad because I have made some really good friends and love being
Many salon guests and even some nail professionals are blissfully unaware that nail damage is not incurred by products.
As a therapist, owner, and manager who is working full-time in my spa, I wanted to share with my fellow nail professionals how we survive during this hard time by not limiting ourselves to one area of marketing. At Maisie Dunbar Spa Lounge, we don’t believe in overexposure. We expose our business in the following ways:
Let’s continue to shine, continue to spread light, joy and love to all around us! We’ll make a difference one smile, one hug, one nail service at a time!
Last-minute openings in your appointment book are inevitable, but these days filling them can mean the difference between being able to pay all of your bills and, well, not being able to. Thankfully, up-to-the-minute social networking sites like Twitter and Facebook are starting to hit their stride, just in time for you to take advantage of the marketing capabilities they have to offer.
Suggestive selling is one aspect of merchandising that is often overlooked, yet it can make a tremendous difference in the total retail sales of a salon. It is a proven statistic that close to 40% of clients will say yes when asked by a staff member if they wish to upgrade in size or quantity. There is a fine line to being perceived as pushy or merely suggestive, though.
These days, most salons offer party packages of some type or another. You may service the occasional bridal or birthday party, or maybe you market a “Girl’s Night Out” party package for clients to book with their friends, but have you fully tapped into the party market? Have you ever thought about actually throwing the party yourself?
In the past two weeks I have become obsessed with buying nail polish. What is even is worse is that my husband is condoning this habit. I have been compulsively going to Sally’s, Salon Centric and
Ultimate Beauty Companies, a Southern Calif.-based beauty distributorship, wants to make a difference in the world — and within the beauty industry — by “paying it forward.” So UBC recently created the Pay It Forward contest to encourage beauty professionals to nominate an industry friend in need, and the chosen finalist will receive $5,000 cash.
Make sure clients know not to shave their legs within 24 hours of receiving a pedicure.
