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While promotion may sound costly, Derek Crowe says that budget is the last aspect of a campaign salon owners should address.
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SEARCHMENUSEARCHWhile promotion may sound costly, Derek Crowe says that budget is the last aspect of a campaign salon owners should address.
We asked our readers what their very best promotions were during last year.
Get ready! Predictions on where the nail industry is headed!
At Elegante Nails, close attention to salon furnishings and fixtures, and consistent quality nail care and service place it in a league of its own.
An old way to do business has a new name---and an entirely new approach.
Empire Beauty Schools featured Creative Nail Design Systems’ president Jan Nordstrom Arnold as commencement speaker for its 19 Pennsylvania cosmetology schools’ graduation ceremony. The 1,000 students and a crowd of more than 2,000 heard Arnold’s philosophy on the future of the salon industry and her “7 Principles for Success.”
Amy Grossi introduced a frequent-client newsletter available only to regular customers and that features discount coupons.
A client in the salon is worth 10 who are reading your ad.
Technicians from all over the world sent in their entries for the NAILS 1994 Annual Graphics Contest, and this year, they were better than ever.
Nail technicians and salon owners must stop fretting over the low price salons and either appeal to the bargain hunters or ignore them.
Ten seasoned salon professionals offer their best advice for making it in the nail industry today.
While some yellow pages publishers allow nail salons to advertise under the beauty salon classification, others restrict them to the nails-only section.
Deciding what to charge for your services isn’t always easy, but it helps to know a few basic pricing facts.
The salon brochure informs them of Michael’s Standard of Excellence program.
M.T. Fencl finds clever ways to market her salon during troubling economic times.