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The first big show of the year, the International Salon & Spa Expo (ISSE), kicked off in Long Beach, Calif., January 26-28, 2008. The show, hosted by the Professional Beauty Association (PBA), is the West Coast’s biggest show. More than 30,000 attendees visited booths from more than 465 exhibitors.
The 2012 International Salon & Spa Expo Long Beach (ISSE Long Beach) saw an energetic crowd of over 40,000 beauty professionals (up slightly from 2011) from around the world attend the show.
In line with 2010’s record attendance, approximately 40,000 beauty professionals descended on ISSE Long Beach’s sold-out show floor from January 29-31, where they were greeted with the latest products and education from some of the world’s leading and up-and-coming beauty companies and professionals.
Dashing Diva had a booth that stood out to me at ISSE2013. With tons of hot pink (my favorite color) shelves packed with products, and six nail techs available for demos, it was easy to stay
For my recap on the competitions at ISSE, I want to first talk a little about the Mirror Image competition. I know this is not a brand new competition, but in my five years of competing
Would you believe there are still some professional beauty shows I have never attended? One such show is the upcoming ISSE in Long Beach, Calif. I have seen the chatter about it online and wondered how
Gadabout’s Pam McNair has found that successful nail technicians balance ego and humility, and that they’ve learned to stand up for themselves.
ISSE will feature more than 400 top salon and spa product manufacturers from around the world.
Highly visible locations, high-energy operators, and principals with a vision have all charted i Natural Salons’ course for success.
I'm so easily distracted. Seriously, I just got back to "real life" after a weekend of the ISSE show in Long Beach() combined() of course() with a trip to Disneyland. Quite frankly() I'm exhausted and my
