17 Swarovski Crystal Sets Inspired by Client Personas
Swarovski’s newest Nail Art Report gave the company insights into three nail art wearing personas. These consumer profiles are: The Crystal Lover, The Color Freak, and The Style Setter.
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Swarovski’s newest Nail Art Report gave the company insights into three nail art wearing personas. These consumer profiles are: The Crystal Lover, The Color Freak, and The Style Setter.





We challenged nail techs to recreate some of the most iconic manis worn by celebrities so that anyone can get the star treatment.
For NTNA S. 7 Pre-Challenge 2, sponsored by Swarovski, contestants were asked to create wearable nail art inspired by Swarovski’s Nail Art Report. The report identified three nail art wearing personas including The Crystal Lover, The Color Freak, and The Style Setter. Swarovski chose at random which competitor would be inspired by which persona for the challenge. This is Christy Homolya's entry.
I’m starting over again because the spa I worked for shut down. I’m great at what I do and it bothers me to start charging a cheaper fee on services, but it’s a whole new area
We all know how special the relationship is between nail technician and client. Technician always hold a special place for clients that have been with them the longest, whether it’s only a couple years or more than 20. We asked technicians to share their stories about their longest standing clients.
Nail Those Profits At Sea (NTP), an educational cruise for nail techs, has been sailing the waters of the Caribbean and Mexico for more than 17 years. This year we ventured into new territory and took to the northern seas of Alaska. Nail education, networking, and plenty of fun were in order as we set sail in August on the Carnival Spirit.
For NTNA pre-challenge #2, sponsored by Swarovski, contestants created a nail design inspired by the company’s Wanderlust trend. Here is Kristy Homolya's entry.
Akzentz educator Jessica Briarmoon has a great YouTube channel.
You know nail tech Lauren Wireman of Wildflowers Nails in Cape Coral, Fla., as the first runner-up in the inaugural NAILS Next Top Nail Artist competition. One of her wins was the CND challenge that included a chance to work with the brand at Fashion Week. Wireman shares her story from the Design Lab in New York City of what it was like to be a part of the CND A-Team for a few days.