Welcome New Neighbors with Gift Certificate Mailers
Build your clientele by targeting new-to-the-area residents. Directly mailing welcome coupons to new neighbors brings them into the salon.
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SEARCHMENUSEARCHBuild your clientele by targeting new-to-the-area residents. Directly mailing welcome coupons to new neighbors brings them into the salon.
Don't be afraid to reach out to a podiatrist for sharing referrals. They may be just as interested as you are in building business. Act professional and you'll be treated professionally.
Never underestimate the importance of building client relationships. Ultimately, it separates us from the guys down the street — which is critical in today's nail industry.
Sure, women in their 30s and 40s might be your bread and butter, but what can you do to attract a cross-section of demographics into your salon? Here, we profile four different client segments — teens, young professionals, baby boomers, and men — and tell you how to capture each segment, what services will delight them, and what the ideal products are to send them home with.
Wouldn’t an extra $10,000 a year make things so much easier? In the spirit of this HOW- TO issue, I’m going to tell you a few, mostly simple, ways to pad your wallet without doing time.
Whether you're jump-starting your career or re-energizing your business, nail industry veteran Debbie Doerrlamm has some ideas for you.
How does a new graduate go about building her clientele? Veteran salon owner Shari Finger has 10 tips to get started.
While it’s always important to find new clients, don’t forget the ones you’ve lost along the way. If you can discover why they left, you can determine the best technique to woo them back.
Should you list your salon on the Internet? With free listings you have nothing to lose, but the jury’s still out on the benefit of paying for online advertising.
Anyone can create a good business card, but with a little design knowledge and tips from design professionals, you’ll be able to turn those good cards into great cards.
You could be making your first tentative steps into the beauty industry, or your book may be so filled with penciled-in names there’s no white space. Either way, if you’re uncertain what your next steps should be, it may be time to turn to a consultant.
They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.
An old fashioned wooden nickel keeps the referrals coming in.
A man's desire for buffed nails is providing a growth opportunity for salons.
You have only one chance to make a great first impression on new clients.
Wouldn’t it be nice if such an opportunity existed? While conventional wisdom says the beauty industry is recession-proof, savvy nail techs are not content to wait for business to fall in their lap. It takes much effort, planning, and will to grow business during an economic downturn. Here we’ve asked proactive nail techs to share their secrets for filling their books and attracting new clients when everyone is in a financial pinch.