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SEARCHA man's desire for buffed nails is providing a growth opportunity for salons.
Orange, Calif.-based nail tech Elsbeth Schutz gave our model a manly manicure for this month’s cover. She trimmed, buffed, and filed his nails before applying a coat of Orly’s Nails for Males nail treatment.
We want more men! That’s the cry we often hear from readers— and they don’t mean in their lives (although that might also be true) — when referring to NAILS’ covers. With men’s nail care services still one of the top five trends we have been following, it only seems fitting that we feature a man’s hands on the cover.
Strong and natural is a good thing when it comes to masculine hands, so we enlisted model and singer/musician Zoe Alexander to pose for this month’s cover. We put Elsbeth Schutz, Orange, Calif.-based international educator for Orly International, to the task of trimming, buffing, filing, and of course, massaging his hands for the shoot. After his MAN-icure, Zoe was all too happy to show off his harmonica skills — and his newly buffed-to-perfection nails.
It seems like more and more men are going to salons to get pampered. Hopefully, you are taking advantage of this evergrowing group of clientele.
Marine-exclusive antioxidants act as a natural biological shield for the feet to help protect skin, smooth cracks, hydrate roughness, calm inflammation and disrupt bacterial and fungal activity, leaving feet feeling softer, smoother, more hydrated and healthier.
The MelodySusie P-PLUS30GT UV/LED Rechargeable Nail Lamp represents an upgrade in curing technology, designed to address several challenges through improved light reflection, intelligent heat management, and cordless operation.
Meet Luminary Nail Systems, the innovative professional nail brand founded by a husband-and-wife team that is dedicated to strength and longevity.
Elevate your tip service with the OPI GELevate™ Extension System, featuring tailor-made Soft Gel Tips, GELevate 4-in-1 Builder with Intelli-Builder Technology and the Lightening Flash Cure Gel Lamp. This new system from OPI allows for flawless tips in no time.
Nail technicians are embracing the Medical Pedicure as a service and placing it on their menus. But what is it? What training is required? Is it within our scope of practice as licensed nail technicians?
MelodySusie introduces the Fleurwee Gel Nail Polish series—a revolutionary gel polish that is HEMA/HPMA- and TPO-free, plant-based gel polish for a high-quality nail care experience.
Americanails' Original Base and Top Coat Gels are universal, reliable, affordable, and all you'll ever need to ensure a long-lasting gel manicure.
Get the look: Cynthia Erivo's 3D Blooming Mani at the 2024 Tony Awards featured 3D elements and crystals completed with OPI.
Check out these new launches from The GelBottle, including new BIAB shades and a line of body care products for a luxurious spa experience.
Kim Kardashian's manicure created for GQ’s annual 'Man Of The Year' event are the perfect understated, yet edgy look for fall or even the holiday party season.
Are your salon procedures safe for the health-sensitive community? Beauty industry expert Joy Johnson shares her tips for a safe salon and spa.
When the weight of the body lands on a swollen nerve, it can be debilitating. Learn the symptoms and alert clients to this common problem that develops in the nerves of the foot.
With the PC1 Nail Drill Pen, achieving healthy nails and a flawless manicure has never been easier. This user-friendly nail drill pen covers all your nail care needs.
Meet the new MelodySusie portable nail drill that offers customizable speed options.
Attending a presentation by Doug Schoon is an opportunity not to be missed for anyone in the nail care industry. His extensive expertise, commitment to accurate information, and engaging presentation style make for an enlightening experience.
Ski jump nails can be corrected with liquid-and-powder acrylic and an accurately sized tip.
What's really so smart about a smart e-file? A lot! Hear from celebrated nail artist Sarah Grimes about why she loves Gelish's smart new Go File IQ.
Sponsored by Gelish
