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Business|Articles|Oct 18, 2018

On My Mind: Perception — Is It Everything?

A fter going through countless NAILS Next Top Nail Artist applications, I noticed a pattern emerging. The application process consists of two essay questions. This year one of the questions we asked was, “If you could change one thing in the nail industry, what would it be?” The responses broke down into three camps: 1) competition 2) education 3) perception.

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