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If it costs five times more to attract a new client than to keep an old one, doesn’t it make sense to spend something on a customer loyalty program? Learn to say thank you to clients in a way that keeps them coming back.
Readers share tips on marketing by using everything from advertising to using gift certificates.
Readers do such sweet gestures as baking cookies to offering special free services.
More than anything else, a loyal client base forms the foundation of a successful career in the beauty industry.
OPI's Suzi Weiss-Fischmann shares 10 low-to no-cost ways to entice your hair care clients to try their first manicure.
Rewarding current clients, befriending hairstylists, and joining the chamber of commerce are just a few ways to bring new clients into the salon.
Every month, our nail doctor answers readers' questions about any health-related issue.
