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SEARCHMore than anything else, a loyal client base forms the foundation of a successful career in the beauty industry.
More than anything else, a loyal client base forms the foundation of a successful career in the beauty industry. So when business consultant Jill Griffin spoke about the four types of customer loyalty at a recent American Beauty Association business breakfast, all eyes were
upon her. Griffin defines four types of loyalty: the “no-loyalty” customer is represented by the coupon clipper who goes to whichever salon offers the best deal. Griffin is no fan of couponing since it attracts these no-loyalty types. The “latent loyalty” customer prefers a certain salon but rarely goes, due to either time or financial considerations.
“Inertial loyalty” is characterized by the customer who remains only out of habit. The last and the most desirable type of loyalty is “premium loyalty.” The customer with premium loyalty is a business’s greatest asset; it is this customer who should be nurtured. A technician who can recognize the type of client she’s dealing with can make smart choices about how best to devote her energies.
For more on the subject of customer loyalty, watch for Griffin’s upcoming book from Simon & Schuster, Customer Loyalty: How to Earn It, How to keep it.
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Sponsored by Amex
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Sponsored by Amex
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Sponsored by Amex
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Sponsored by Amex
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.
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Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.
