20 High-Touch Ideas for a High-Tech World
In the modern retail environment of commodity services and prices, consumers will pay a premium for old-fashioned customer service. Try any (or all) of these 20 high-touch customer service tips.
In the modern retail environment of commodity services and prices, consumers will pay a premium for old-fashioned customer service. Try any (or all) of these 20 high-touch customer service tips.

This month we asked nail techs:How do you react to negative feedback on Yelp? Do you respond?

This month we asked nail techs: What are the best-selling retail items at your salon? What has a hard time selling?

This month we asked nail techs: Do you use an e-file?

Improve your bottom line with Tech Success, a six-week program from Empowering You Consulting designed to empower you with five key business systems to be implemented into your everyday routine.

It’s crucial to make each and every client who walks in your door feel special. There are little things you can do that make a big difference and ultimately keep your clients coming back for more.

“There are always two technicians working on a client at one time, even if they are just getting a manicure,” says Hiroko Fujikawa, owner of Mars The Salon.

“We want to anticipate our clients’ needs and really cater to their likes and dislikes. No matter how many times they come in they can have a different pedicure combination,” says Shane Bird, director of spa operations for Skaná Spa.

Here’s a compilation of physical and mental activities — everything from stretching to rewiring — that can change your outlook and help you see that morning or midday cup of coffee as half full.

This hair and nail salon is nestled in a quaint, pedestrian-friendly strip of Old Town Camarillo, Calif. The Loft might draw you in with its spa services and bohemian decor, but clients say it’s the customer service that keeps them coming back.

Customer service? Technique? Sanitation? We asked readers to share the most important information they took away from their beauty school days and received a variety of helpful responses.

With required school hours varying across the country, and some states requiring less than 100 hours to graduate from a nail program, we asked a cross-section of the nail industry — from school instructors to salon owners to veteran nail techs — a timely question: For newly licensed nail techs, what is more important initially in building your business: top-notch technical skills or top-notch people skills? Why?

We asked clients what little details make a big difference in determining which salon they pick over another. Their answers may surprise you!

Wondering how you can make more of your website as an important marketing tool? Locu provides tools to manage, edit, design, and publish your service menu-wherever it shows up-from one place.

Salon owners who can master the art of entrepreneurship can stay profitable in any economy, according to the new book The A-List Salon: Insider Secrets of How Profitable Salons Wow Their Clients Every Day by Veronica Woods.
Refreshing our look, our services, and our salon is a great way to get ready for the busy coming season. It is a great reminder, Jill, that we need to periodically look at our ourselves and

The polish exchange at Hey, Nice Nails! in Long Beach, Calif., is just what is sounds like — clients are free to drop off a polish they no longer care for and pick up one that sparks their fancy.