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For small local businesses, being selected as “best of” in a community newspaper or magazine can increase customer loyalty, attract new clients, and secure your spot as a staple of the community, and salons are no exception.
Wondering how to get started with Facebook Live? This guide will take you from preparation to sign-off.
Have you considered posting a sign that lets your clients know what your pedicure chair cleaning procedures are?
OPI offers nail lovers an easy alternative to holiday cards perfect for those who waited until the last minute.
Sarah Petersen has featured photos of her nail work on her business cards for years.
Each stylist had a picture taken with a placard announcing her gift, and the pictures were shared on the salon’s social media pages, as well as through each team member’s page.
Liven up your Instagram feed with videos featuring salon clients. Not only does this add energy and authenticity and to your web presence, it builds a bond with the clients you’ve tapped to share their experiences of your salon.
A pop-up screen on the Palatine, Ill.-based chain’s website offers visitors a $20 discount as an incentive to join its Mobile Mario club. By signing up, they agree to receive up to four promotional texts per month.
The over-70 set can benefit from manicures and pedicures, as long as their health and safety are paramount. Learn the unique challenges of dealing with an older clientele.
You can’t grow your business if you don’t know who your target market is or how to reach them. Here are tips for connecting with different types of customers through the channels they know best.
