Week 5 Social Media Post: Marketing Buzz Words
Urge clients to be smart about marketing claims. After all, everything is a chemical!
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SEARCHMENUSEARCHUrge clients to be smart about marketing claims. After all, everything is a chemical!
“Did another salon ruin your manicure?” That question plays a central role in Images Luxury Nail Lounge’s outreach to potential new clients.
In the first of an upcoming video series about nail photography, Celina Ryden explains why it's important to put time and effort into your nail photos, how good editing can make sure the image reflects the real-life look of the nails, and why photography is an important part of business branding.
Celina Ryden shares her top five ways for nail techs to increase their earnings.
My week 2 social media post tells clients about single-use items.
John Rigo, a content marketer with small business technology platform Booker, offers these four tips for building your client email list.
They say that sex sells, but nail tech Lynnette Diaz-Madden might argue that enthusiasm sells — specifically, it sells umbrellas.
Using emojis in your email subject lines seems like a simple thing — and it is, as long as you use them wisely.
The best salons today are outperforming their competitors by standing out — and they do this through strategic branding and design.
Which social media platform reigns supreme?
Ivan Zoot encourages salons to go old-school in their marketing, and discusses his “500 Business Card Challenge.”
Spa parties can be a great revenue booster, but partnering with a local charity can bring in new clients and set your business apart from the pack.
Find out how you can market yourself in a creative way on Instagram.
Like it or not, Yelp is here to stay — your best bet is to make the most of this powerful marketing tool.
Selfie opportunities help build content for salons' social media efforts and foster client interaction.
Cindy Feldman, owner of Progressions Salon Spa Store in Rockville, Md., has discovered there’s no better place to engage friends and neighbors than the local farmers’ market.
This month we asked nail techs: If you could open a nail salon anywhere in the world, where would you open your salon and why?