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Building a strong Instagram presence is essential to standing out in the beauty industry, and utilizing this free social service can be one of your best marketing tools. Learn some vital tips and tricks straight from the NAILS editorial team on how you can start boosting your business today with the help of social media.
Famous Names’ new IBX Boost creates a strong, flexible coat over natural nails and can be used as a natural nail overlay or as a protective coating under other services, such as gel-polish.
Lingen, Germany-based nail tech Maren Kalvelage demonstrates how to apply ButterCream, the highly pigmented hard gel from Light Elegance that allows easy, one-coat coverage.
It was a slow week after the holidays.
We created this fun Cover Tech Match-Up game for the amazing NAILS Cover Tech Contest 2018 entries that didn't reach the finals. Come back each day to vote for your favorites!
America’s Beauty Show has added International Nail Technician of the Year as a category of its Global Image Awards.
Throughout 2017, the NAILS team scanned through hundreds of thousands of Instagram posts that tagged #nailsmagazine. Here are the top nine posts with the most likes and comments. Which one is your favorite?
Christrio's Pink Silicone Tool Set features five different tools that are useful for all types of nail art.
Americanail's ProGlo Dual Cure Lamp cures both UV and LED formula gels and gel-polishes.
Remembering all the things I have to be thankful for from 2017.
