12 Things You Can Do to Attract the Manly Market

Bringing more men into your salon can be easier than you think. With a few small tweaks to your existing salon space and service menu, a male-friendly environment could be just a beer away.

Take a tip from…NSI’s Risé Carter

NSI's Risé Carter offers some tips on saving money in the salon.

Healthy Habits Start Early

Educating teenage girls and "'tweens" about the importance of wearing shoes, clipping hang nails, and hand-washing, is one way this salon markets to the younger crowd while helping the girls earn their scouting badges at the same time.

Are Salons and MySpace a Good Match?

For those of a certain generation, there’s no question about having a MySpace page — at least for online socializing. But are MySpace, Facebook, and other social networking sites effective and appropriate venues when it comes to advertising and promoting your business? Here’s what your fellow techs have to say on the subject.

The Coaching Chronicles: Installment #1, Rebuilding a Business

Heather, meet Adrienne, a mother of two who just moved with her husband to North Carolina, where she must rebuild her nail business from scratch. Adrienne, meet Heather, a certified salon success coach whose job is to help you succeed.

Got Space? Get Yoga

If you've got the room, why not round out your salon's offerings by introducing yoga to mix?

Salon Business Card Tells All

Airport salon distributes business-card-sized menus that clearly detail their services in a minimal amount of space.

Spa Consultants on Call World-Wide

Three business-savvy spa consultants offer support to Star and Cuccio Naturalé customers.

Spread the Word: e-Newsletters Are Easy

Ready to take salon communication to the next level? Want to make it even easier for current clients to recommend you to others? Want more traffic on your website? It's time for a salon e-newsletter. We've road tested some of the e-newsletter options available and found it's easier than you think to get started.