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When Love Those Nails hosted a charity event benefiting breast cancer research, the owners turned to nail technician Beth Van Blarcom to coordinate.Van Blarcom, a former conference manager, shares her tips on making a salon fund raiser a success.
These days, a salon’s sanitation practices rank number one on more and more clients’ lists of what they’re looking for in a good salon. Those salons that make cleanliness a priority are making themselves shining examples in their communities, and gaining new clients for it.
If you aren't online yet chatting with other nail techs, you're missing a unique opportunity.
Milady's book provides good and practical ideas for promoting your salon and creating an appealing image.
OK, you’ve got your nail art techniques down and you have an array of design ideas stored up in memory, but how do you put the word out about your talent and sell the service to clients?
Luring men into your salon is challenging, but it’s easier than getting them to stop and ask for directions. Help them find your salon easily with the right services and go easy on the frills.
As competition increases, the gap between Asian salons and the rest of the industry is actually getting smaller. To keep their English-speaking clientele, Asian nail technicians are making efforts to learn the language and expand their salon services, while non-Asian salons are discovering the value of quick service and client convenience.
"In the nail industry there are two types of men: businessmen who like to have manicured nails and men who think that manicured nails will look feminine."
Look to race cars as an interesting way to promote your salon.
