The number of men receiving nail services may be on the decline, but fear not: We’ve got seven tweaks to help you ease them back through the salon doors. Here are some clever ways to appeal to those elusive male clients and keep them coming back for more.
What is a former security guard doing owninga quaint, classically decorated salon in historic Old Town Manassas, Va.? Educating his clients on proper nail care, performing top-quality services, and pampering them too.
Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.
The only industry awards of their kind, the Salon of the Year Awards are our way of giving back to those individuals who elevate our industry with their actions and contribute to a growing number of successful, professional businesses.
While some may think the glamour of Hollywood is artificial, Jessica Vartoughian knows her celebrity clients are 100% au naturale when it comes to their nails.