Nails on the ‘Net
What does “surfing the ‘net”mean? What is that “dot com”thing?
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At A Perfect Ten Nail Salon & Day Spa in Wilmington, Del., kids can give mom the royal treatment by indulging her with the salons new “Lady Godiva” gift package: a half-day of stress-relieving treatments, served up with fresh fruits and luscious Godiva chocolates.
Networking with other salons at a tradeshow, or even at an informal breakfast meeting can make many good ideas go a long way.
Consumer advertising by professional manufacturers is bringing welcome attention -- and credibility -- to salon brands.
Winning nail competitions could get you noticed. How about being called to endorse nail products? Add to that starting your own product line! The sky's the limit for technician Kim Morgan.
This salon owner was so intent on bringing in NEW clients that she didn't realize she was losing customers like me who felt ignored.
When designing promotions, it’s best to look at the big picture and incorporate your specific service promotions into your overall promotional plan.
As this group of women (and men, too) aged, they would spend millions of their considerable disposable income on beauty products and services in an effort to hang on to their youth.
The most effective tool I’ve found to learn more about my clientele is the customer survey. Surveys can help you create a marketing plan that helps you effectively attract and keep the clients you want.
We asked our readers what their very best promotions were during last year.
